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“Success is something created, not acquired. Success is something people make” Grant Cardone.
I’ll be honest here, I have seen plenty of Grant Cardone sales training videos on Youtube. An in many instances have been less than impressed. Maybe it’s the manic delivery. Maybe he looks like the kid that picked on me in school…I don’t know. But two friend in business, whom I respect, told me to get this book. I’m a writer of sales books myself. I thought I’d buy the book, read a few chapters, and then put the book on the shelf. Nope.
Books by Grant Cardone;
The 10X Rule by Grant Cardone
Be Obsessed Or Be Average by Grant Cardone
Sell Or Be Sold by Grant Cardone
The Closer’s Survival Guide by Grant Cardone
If You’re Not First You’re Last by Grant Cardone
This book is about creating massive success through massive action. Some of the reviews you may read say that the book is repetitive, and keeps driving home the same few points. That’s correct…but they are missing the point. The ideas presented in this book are counter-intuitive to a new salesperson, maybe even to an old one. These ideas go against what most of us are comfortable with in our lives. But it’s basic truth, that to be ten times more successful…you have to have ten times the effort. Sure, be smarter. But just being smarter doesn’t create momentum. You need momentum to keep pulling you forward.
While the book keeps hammering home similar pints, there is a reason. These ideas can’t just be laid out for you to pick up. If that were the case, reading a positive affirmation would be enough. No, these ideas have to be sold, even to the willing…even to the believers. Examples have to be given, proof has to be seen, analogies have to be read that drive home a point. You need to feel these ideas in your bones for them to take effect.
Even though I started the book with Cardone’s image in my mind, I couldn’t help but respect his tenacity…his willingness to double and re-double his efforts. I found myself underlining line after line in nearly every short chapter. You can’t change someone’s mind in a sentence…or a review…it takes a complete book…maybe more than one.
Here are some samples of what I underlined. Quotes that I’ll look at often;
“Success is something created, not acquired. Success is something people make”
Success for anyone or any group is ultimately a positive contribution to all people and all groups as it provides validation of the possibilities to all”
“Success doesn’t happen to you, it happens because of you, and the actions you take”
“I have never ad someone who is more successful than I am considering my excessive action to be a bad thing”
“I am more worried about non-customer satisfaction. That is, the people who are dissatisfied because they do not have my product”
“Brands that truly deliver customer satisfaction do not talk about customer service. They focus on customer acquisition. Customer satisfaction cannot exist without a customer first”
About who you go after as a customer;
“The quality of the customer obtained will have a direct on your level of customer satisfaction”
“I consider it unethical not to fully utilize the gifts, talents, and mind with which I have been blessed”
There are books you read and then there are books you study. This is one of those books you absorb. You want to get the whole thing. It will take several readings. I don’t normally read books purely on Success. Think And Grow Rich was the one I’ve read the most. But this one may become a classic.
You can see my sales books at https://www.amazon.com/Claude-Whitacre/e/B00B77NC96/ref=dp_byline_cont_ebooks_1
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